1 Product Orientation Define your brand, ingredients, dosage, pack sizes and sales baseline.
2 Environment Understanding Assess India macro, pharma market dynamics and category attractiveness.
3 Market Definition Map the AWACS category, competitive landscape and key players.
4 Patient Funnel Quantify the patient journey from disease pool to your target population.
5 Patient Journey Mapping Trace origination, diagnosis, treatment choice and adherence stages.
6 Leverage Point Identify where the biggest leakage occurs and where to focus.
7 Key Stakeholder Habits Map who influences prescribing decisions and with what weight.
8 Contested Categories Understand competitive doctor coverage and white-space opportunities.
9 Brand Wheel Build features, SMP, brand essence and supporting evidence.
10 Segmentation Tier your HCP universe by potential and coverage priority.
11 SWOT Analysis Synthesise the full picture into strategic strengths and risks.
12 AWACS / Market View Review the MAT leaderboard and benchmark your brand position.